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Emotion Analyzer

KANSEI Analyzer

What is Emotion Analyzer?

Emotion Anlayzer is a simple solution for analyzing emotions (Interest, Like, Stress, Concentration, Calmness, Negative, Comfortable, Refresh β, Appetite β) from brainwaves.
With only the headgear and an iPad, the user can perform measurments and visualize results anywhere. Data can also be exported in CSV format.

Results can be used for product development, benefit creation, evidence making, and PR.

What is Emotion Analyzer?

Usage Cases

It can be used for various purpose in accordance with your business, including research, demonstration experiments, sales promotions, and PR.

Totally new shopping experience

Totally new shopping experience

Uniqlo Australia

Totally new shoppingg experience based on neural technology that chooses the right T-shirt based on emotions

Finding emotions through the subconscious state

Tourism experience using
the wearable device


From the hypothesis that visitor's to Japan might be feeling other charm which Japanese are not aware of; an experience to findout the hidden tourism attraction.

A new style test-ride event

Utilization in promoting evaluation findings

Bridgestone Corporation

Usage of scientific data results proving that the new product with new features are "less tiring".

Coming Soon

Service improvement
verification experiment

Saizeriya Co,. Ltd.

Research and development of services around menu items and store environments

Functions and Characteristics

Emotion Analyzer is a unique, cutting-edge solution, which allows mobile, realtime use and at low-cost, and is based on an original algorythm developed via intensive research.

Its potential usage varies greatly from conventional brainwave devices.

Feature 1:
Algorythm based on 15 years of research

"This algorythm is designed based on a biometric database amassed by professor Mitsukura over 15 years, and allows estimation of emotions.
The device can simply classify emotions into 'interest,' 'like,' 'stress,' 'concentration,' 'calmness,' 'negative,' 'comfortable,' 'refresh β,' and 'appetite β.'"

Algorythm based on 15 years of research

Feature 2:
Mobile and Realtime

"One of the features of electroencephalograms (EEG) is that they show transitions of emotions via visualization based on superior time resolution.
Noise arising from body motion and myoelectric factors is deductedt by a noise filter implemented in the application."

Mobile and Realtime

Feature 3:
High cost performance

Previously, typically, neural marketing research incurred huge costs due to the need for specialist devices.
It also wasn't unusual for it to consume vast amounts of time, even under collaborative arrangements.
Licencing to use the Emotion Analyzer is time-based, meaning you may use it as much as you like during the period.

High cost performance

Feature 4:
Video synchronization/Comment addition

"The saved emotion data is time-stamped by the second, and can be exported as csv files.
By use of simultaneous video recording, emotion data can be synchronized with video to check which particular actions generated stimulii.
Further, comments may be added, which simplifies post-experiment checking."

Video synchronization/Comment addition

− Clients −

  • Bridgestone Corporation
  • Tokyo Visual Communication
  • Mazda Motor Corporation
  • Panasonic Corporation
  • Unicharm Corporation
  • P&G Innovation
  • Ajinomoto General Foods, Inc.
  • Asahi Soft Drinks
  • AISIN SEIKI Co.,Ltd.
  • Saizeriya Co,. Ltd.
  • Dentsu Aegis Network

and more

- Plan -

Rental Plan

  • Select Plan

    Includes 1,3,or 5 emotion values

    • Yeary rental
      • 1 emotion value :1,300,000 yen/1set
      • 3 emotion values:3,000,000 yen/1set
      • 5 emotion values:4,300,000 yen/1set
  • Trial Plan

    Short rental plan (5 emotion values included)

    • 2 week rental :350,000 yen/1set
  • Commercial rental plan(Only for internal service use)

    Please enquire

Neu-Research trial package

Simple experiment/analysis package using Emotion Analyzer

  • Plan of the experiment
  • Experiment/Data acquistion
  • Data analysis
  • Finalization

Total 5 weeks: from 1,000,000 yen

API connection plan

Use of the API in single campaign

  • Input consultation[or "Explanation of input method"?] + 30 day API licence: 2,000,000 yen
  • Headset Rental: 30,000 yen/1 set

※All prices exclude tax.

※'Initial trial plan' and 'Neu-Research trial package' are only for first time customers.

※Usage period concerning the 'API connection plan' can be changed.

※The API can be provided for customers opting for the 'Yearly rental plan' or 'Commercial rental plan.'

※Inquiries regarding support may be sent via email or by using the form below.

※Headsets will be replaced if they malfunction.

※Inquiries may be made using the form below or via email to

Applications and inquiries

The service is limited only for the company capitalized more than 10,000,00 YEN.
We are not supporting any personal inquiry.